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Go on set with Joe Fresh & LOULOU

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Style secrets of fall 2012 from Joe Mimran (a.k.a. Joe Fresh)

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Joe Fresh style

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Joe Fresh Spring/Summer 2013 – Toronto Fashion Week

LOULOU: Tell us about your inspiration for the Joe Fresh S/S13 collection. JM: We’re starting with a really graphic look, lots of black and white. Slightly ’60′s ….Bridget Riley (English Opt-art...

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The sequined sweater

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The floral-print button-front shirt

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The floral pants

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Joe Fresh Rose Gloss in Berry

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The mod dress

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The patterned pencil skirt

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30 days of denim: Day 7 – Legends of the fall

The inspiration: I’ve always stayed as far away from jean skirts as I could, but I have to admit that I kinda love this one! I like the washed-out colour, which makes the shirt I paired it with seem a...

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30 days of denim: Day 8 – Camouflage

The inspiration: Yep, camo is still around this season. To feminize the look (even with these tough-as-nails boots), I added a denim shirt – which could be worn tied around the waist if it’s a grunge...

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30 days of denim: Day 10 – Jessica Alba

The inspiration: Today, I’m channelling the gorgeous Jessica Alba in a pale-hued jacket. Summer being on the way out doesn’t mean we have to stop wearing colour. On the contrary, dare to wear prints in...

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30 days of denim: Day 16 – Mix it up

The inspiration: I’m not really the queen of mixing prints – it stresses me out. But the tone-on-tone pattern of these jeans means you can wear them with almost any other motif. It’s an easy trick for...

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30 days of denim: Day 20 – Olé!

The inspiration: Stripes are back on the vertical – which is fabulous for my five-foot-four height. Honestly, though? These suit pretty much everyone. I’m not passing up this style for love or money....

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30 days of denim: Day 24 – Canadian tuxedo

The inspiration: I just couldn’t pass up the chance for a Canadian tuxedo – it’s a denim classic, after all! Just one thing: To avoid looking like you’re straight out of the Wild West, it’s a good idea...

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30 days of denim: Day 27 – More is more

The inspiration: Prints? Keep ’em coming! Right now, the trend is all about working in as many patterns as possible. Uncertain? Start by working with motifs in a common colour, like I’m doing here with...

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30 days of accessories: Day 1 – Rosalie, my muse

Inspiration: Starting off chic, inspired by the genius behind the challenge: fellow editor Rosalie Granger and her signature items – a hair bow and a skater skirt. Photo: Shannie Drapeau. Hair and...

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30 days of accessories: Day 4 – Commander Piché

Inspiration: Aviation (the hat) and its Quebec hero: Commander Robert Piché. Photo: Shannie Drapeau. Hair and makeup: Cynthia Christina (Judy Inc.) with TRESEMMÉ products. Hat: H&M Bag: Dr. Martens...

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30 days of accessories: Day 22 – Tomboy trend

Inspiration: The skater look and slip-on Vans are back…and I’m suddenly 16 again! Photo: Shannie Drapeau. Hair and makeup: Cynthia Christina (Judy Inc.) with TRESEMMÉ products. Toque: H&M Watch:...

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